Vienna Shopping Guide: A Comprehensive Overview of Malls, Stores, Markets, and More!

Vienna is a city that offers many shopping opportunities. Whether you’re looking for luxury goods or more affordable options, there’s something for everyone. Here’s a comprehensive approach to shopping in Vienna:

Shopping Streets:
Vienna has several shopping streets where you can find a variety of shops and stores. Some of the most popular shopping streets include Mariahilfer Strasse, the longest shopping street in Vienna, Kärntner Strasse, which features luxury boutiques and high-end retailers, and Graben, a historic street that is home to a mix of high-end and more affordable stores.

Shopping Malls:
Vienna also has several shopping malls that offer a wide range of stores and entertainment options. The most popular shopping malls in Vienna include the Shopping City Süd, one of the largest shopping malls in Europe, Donau Zentrum, which features over 250 stores and restaurants, and Millennium City, which includes a cinema and bowling alley.

Markets:
Vienna has many outdoor markets where you can find everything from fresh produce to unique souvenirs. Some of the most popular markets include the Naschmarkt, which is known for its international cuisine and spices, and the Karmelitermarkt, a smaller market that offers a variety of food and artisanal goods.

Luxury Shopping:
If you’re looking for luxury shopping in Vienna, head to the Goldenes Quartier, a district that features high-end retailers and luxury boutiques. You can find brands such as Gucci, Louis Vuitton, and Chanel. Another luxury shopping destination is the Tuchlauben, a street that is home to high-end retailers and jewelry stores.

Vintage and Secondhand Shopping:
Vienna is also known for its vintage and secondhand shops. Some popular options include Humana, a chain of secondhand stores that sells clothing and accessories, and Vintage Fabrik, which features vintage clothing and furniture.

Specialized Stores:
Vienna has many specialized stores that cater to specific interests. For example, if you’re a music lover, head to the Musikhaus Doblinger, which has been selling musical instruments and scores since 1817. If you’re a book lover, visit the Shakespeare & Company bookshop, which offers a selection of English-language books.

Department Stores:
Finally, Vienna has several department stores where you can find a variety of goods. Some of the most popular department stores include the Steffl Department Store, which offers high-end clothing and accessories, and the Gerngross Shopping Center, which includes a range of stores and restaurants.

Overall, Vienna has a lot to offer when it comes to shopping. Whether you’re looking for luxury goods or more affordable options, shopping streets, malls, markets, and specialized stores, you’re sure to find what you’re looking for in this vibrant and diverse city.

Shopping Malls:
a. Shopping City Süd: This is one of the largest shopping malls in Europe, with over 330 shops and restaurants. You can find a range of stores and brands, from fashion and beauty to electronics and sports equipment. There’s also a cinema, a bowling alley, and a children’s play area.

b. Donau Zentrum: This mall features over 250 shops and restaurants, as well as a cinema and an ice rink. You can find brands such as H&M, Zara, and Media Markt, as well as several food options ranging from fast food to fine dining.

c. Millennium City: This mall features over 100 shops and restaurants, as well as a cinema and a bowling alley. You can find a range of stores, from fashion and beauty to electronics and home goods. There’s also a children’s play area and an indoor climbing park.

Markets:
a. Naschmarkt: This is Vienna’s most famous outdoor market, with over 100 stalls selling fresh produce, meats, cheeses, and international cuisine. You can find everything from spices and exotic fruits to homemade pasta and Austrian sausages. There are also several restaurants and cafes. 

b. Karmelitermarkt: This smaller market features a mix of food and artisanal goods. You can find fresh produce, bread, and cheese, as well as handmade jewelry, pottery, and textiles. There are also several cafes and restaurants.

Luxury Shopping:
a. Goldenes Quartier: This is a district in Vienna that features high-end retailers and luxury boutiques, such as Louis Vuitton, Gucci, and Prada. You can also find luxury jewelry stores and fine dining restaurants. The architecture of the buildings is also noteworthy, as they have been designed by some of the world’s top architects.

b. Tuchlauben: This street is home to several luxury retailers and jewelry stores, such as Cartier and Chopard. You can also find Austrian designers, such as Lena Hoschek, who specializes in retro-inspired clothing. The street is also known for its historic architecture and narrow alleyways.

Vintage and Secondhand Shopping:
a. Humana: This chain of secondhand stores offers a range of clothing and accessories, including vintage and retro styles. You can find everything from leather jackets to cowboy boots, as well as a selection of household goods and books.

b. Vintage Fabrik: This store specializes in vintage clothing and furniture, from the 1920s to the 1980s.

Shopping Streets:

Mariahilfer Strasse: This is Vienna’s longest shopping street, with over 140 shops and stores. You can find a range of clothing, shoes, accessories, and household goods from both local and international brands, including Zara, H&M, and Mango. There are also several cafes and restaurants on this street.

Kärntner Strasse: This pedestrianized street is one of the most famous shopping destinations in Vienna. It features high-end retailers such as Louis Vuitton, Chanel, and Prada, as well as traditional Viennese brands such as Swarovski and Manner, known for their chocolate wafers. You can also find several cafes and restaurants, as well as street performers and musicians.

Graben: This is one of Vienna’s oldest streets and is home to a mix of high-end and more affordable stores. You can find luxury brands such as Gucci and Dior, as well as stores like H&M and Zara. There are also several historic buildings and landmarks, such as the Plague Column and the Pestsäule fountain.

Kohlmarkt: Kohlmarkt is a historic street in the center of Vienna that is known for its luxury shopping. It features high-end retailers such as Dior, Louis Vuitton, and Chanel, as well as traditional Viennese brands such as Demel, a famous bakery that specializes in cakes and pastries. Kohlmarkt is also home to several historic buildings, including the Imperial Palace and the Spanish Riding School.

Favoritenstraße: Favoritenstraße is a busy shopping street in the 10th district of Vienna. It features a mix of high-end and more affordable stores, including H&M, Zara, and C&A. You can also find several ethnic food stores and restaurants, as well as a market that sells fresh produce and other food items.

Meidlinger Hauptstraße: Meidlinger Hauptstraße is a shopping street in the 12th district of Vienna. It features a mix of stores and restaurants, including several international chains such as McDonald’s, as well as more local options such as bakeries and cafes. You can also find several fashion stores, such as C&A and New Yorker.

Landstraße Hauptstraße: Landstraße Hauptstraße is a shopping street in the 3rd district of Vienna. It features a mix of stores and restaurants, including several chains such as H&M, Zara, and Müller. You can also find several specialty stores, such as a tea shop and a store that sells Austrian souvenirs. The street is also home to several historic buildings, including the Hundertwasserhaus and the Belvedere Palace.

Overall, Vienna has many shopping streets to explore, each with its own unique character and offerings. From luxury shopping in historic districts to more affordable and diverse options in the city’s various districts, there’s something for every type of shopper.

Shopping Malls:

Shopping City Süd: This is one of the largest shopping malls in Europe, with over 330 shops and restaurants. You can find a range of stores and brands, from fashion and beauty to electronics and sports equipment. There’s also a cinema, a bowling alley, and a children’s play area.

Donau Zentrum: This mall features over 250 shops and restaurants, as well as a cinema and an ice rink. You can find brands such as H&M, Zara, and Media Markt, as well as several food options ranging from fast food to fine dining.

Millennium City: This mall features over 100 shops and restaurants, as well as a cinema and a bowling alley. You can find a range of stores, from fashion and beauty to electronics and home goods. There’s also a children’s play area and an indoor climbing park.

Lugner City: Lugner City is a shopping mall located in the 15th district of Vienna. It features over 90 stores and restaurants, including international brands such as Mango, H&M, and Esprit. The mall also includes a cinema, a fitness center, and a children’s play area. Lugner City is known for its unique design, which includes a large glass dome and an outdoor area with a fountain and sculptures.

The Mall in Wien Mitte: The Mall in Wien Mitte is a shopping center located in the 3rd district of Vienna, near the Wien Mitte railway station. It features over 60 stores and restaurants, including local and international brands such as Spar, dm, and Douglas. The mall also includes a cinema, a food court, and a rooftop garden with views of the city.

Huma Center: Huma Center is a shopping mall located in the 11th district of Vienna. It features over 90 stores and restaurants, including international brands such as H&M, Zara, and Deichmann. The mall also includes a cinema, a fitness center, and a children’s play area. Huma Center is known for its modern design and large outdoor area with a fountain and seating areas.

Shopping Center Nord:

Shopping Center Nord is a shopping center located in the 21st district of Vienna. It features over 60 stores and restaurants, including local and international brands such as Interspar, Billa, and C&A. The mall also includes a cinema, a food court, and a children’s play area. Shopping Center Nord is known for its easy access by public transportation and ample parking.

Stadion Center: Stadion Center is a shopping center located in the 2nd district of Vienna, near the Ernst Happel Stadium. It features over 60 stores and restaurants, including local and international brands such as Spar, dm, and Hervis. The mall also includes a cinema, a fitness center, and a children’s play area. Stadion Center is known for its large outdoor area with a fountain and a seating area.

Q19: Q19 is a shopping center located in the 19th district of Vienna. It features over 40 stores and restaurants, including local and international brands such as Billa, Müller, and Libro. The mall also includes a cinema, a fitness center, and a children’s play area. Q19 is known for its modern design and glass facade.

Riverside: Riverside is a shopping center located in the 23rd district of Vienna. It features over 60 stores and restaurants, including local and international brands such as Interspar, H&M, and Deichmann. The mall also includes a cinema, a fitness center, and a children’s play area. Riverside is known for its location along the river and its large outdoor area with a fountain and a seating area.

Citygate: Citygate is a shopping center located in the 21st district of Vienna. It features over 50 stores and restaurants, including local and international brands such as Spar, Billa, and Müller. The mall also includes a fitness center and a children’s play area. Citygate is known for its convenient location near the Danube River and its easy access by public transportation.

Gewerbepark Stadlau: Gewebepark is a large shopping center located in the 22nd district of Vienna, near the Danube River. It features over 40 stores and restaurants, including local and international brands such as Spar, H&M, and New Yorker. The mall also includes a cinema, a fitness center, and a children’s play area.

All Vienna’s Shopping centers with Address , phone Number and Hom page:

Shopping Mall	Description	Address	Phone Number	Website
Shopping City Süd	The largest shopping center in Austria, featuring over 330 stores and restaurants.	SCS-Straße 1, 2334 Vösendorf, Austria	+43 1 609700	https://www.scs.at/en/
Donau Zentrum	A large shopping center with over 260 stores and restaurants, as well as a cinema and other entertainment options.	Wagramer Str. 81, 1220 Wien, Austria	+43 1 203040	https://www.donauturm.at/en/donau-zentrum-shopping-center
Millennium City	A shopping center with over 100 stores and restaurants, located near the Danube River. Also features a cinema and other entertainment options.	Handelskai 94-96, 1200 Wien, Austria	+43 1 33 66 00	https://millennium-city.at/en
Lugner City	A shopping mall with over 90 stores and restaurants, known for its unique design and outdoor area with a fountain and sculptures.	Gablenzgasse 11, 1150 Wien, Austria	+43 1 985 61 01	https://www.lugner.at/city
The Mall in Wien Mitte	A shopping center with over 60 stores and restaurants, located near the Wien Mitte railway station. Also features a cinema and rooftop garden with views of the city.	Landstraßer Hauptstraße 1B, 1030 Wien, Austria	+43 1 908 060	https://www.themall.at
Huma Center	A shopping mall with over 90 stores and restaurants, known for its modern design and large outdoor area with a fountain and seating areas.	SCS-Straße 4, 2334 Vösendorf, Austria	+43 1 205 57 57	https://www.huma-einkaufspark.at
Shopping Center Nord	A shopping center with over 60 stores and restaurants, known for its easy access by public transportation and ample parking.	Ignaz-Köck-Straße 1, 1210 Wien, Austria	+43 1 271 26 00	https://www.scn.at
Stadion Center	A shopping center with over 60 stores and restaurants, located near the Ernst Happel Stadium. Also features a cinema and other entertainment options.	Olympiaplatz 2, 1020 Wien, Austria	+43 1 727 20 80	https://www.stadioncenter.at
Q19	A shopping center with over 40 stores and restaurants, known for its modern design and glass facade.	Grinzinger Str. 112, 1190 Wien, Austria	+43 1 370 20 00	https://www.q19.at
Riverside	A shopping center with over 60 stores and restaurants, known for its location along the river and large outdoor area with a fountain and seating areas.	Breitenfurter Str. 372, 1230 Wien, Austria	+43 1 864 86 66	https://www.riverside-shopping.at

 

Shopping Center	Description	Address	Phone Number	Website
Citygate	A shopping center with over 50 stores and restaurants, known for its convenient location near the Danube River and easy access by public transportation.	Wagramer Str. 195, 1220 Wien, Austria	+43 1 205 46 40	https://www.citygate.at/
G3 Shopping Resort Gerasdorf	A large shopping center with over 130 stores and restaurants, located in the suburb of Gerasdorf just north of Vienna. Known for its bright and modern design, and its location close to several major highways.	Leopoldauer Str. 17, 2201 Gerasdorf bei Wien, Austria	+43 1 732 73 77	https://www.g3-shopping.at/en/
Columbus Center	A shopping center with over 60 stores and restaurants, known for its modern design and large open spaces. Also offers a range of entertainment options, including a cinema and a fitness center.	Columbusplatz 7-8, 1100 Wien, Austria	+43 1 607 33 40	https://www.columbuscenter.at/
Galleria Shopping Center	A shopping center with over 80 stores and restaurants, located in the city center near the State Opera. Known for its elegant design and upscale brands.	Landstraßer Hauptstraße 99, 1030 Wien, Austria	+43 1 716 99 90	https://www.galleria.at/
Auhof Center	A shopping center with over 70 stores and restaurants, located in the western part of Vienna. Known for its family-friendly design and range of entertainment options, including a cinema and a children’s play area.	Albert Schweitzer Gasse 6, 1140 Wien, Austria	+43 1 914 41 00	https://www.auhofcenter.at/
Kaufpark Alterlaa	A shopping center with over 30 stores and restaurants, located in the southern part of Vienna. Known for its local and regional brands, and its convenient location near public transportation.	Anton-Baumgartner-Straße 44, 1230 Wien, Austria	+43 1 869 66 30	https://www.kaufpark-alterlaa.at/
BahnhofCity Wien West	A shopping center located in the Westbahnhof train station, with over 90 stores and restaurants. Known for its convenient location and range of international brands.	Europaplatz 2, 1150 Wien, Austria	+43 1 741 09 10	https://www.bahnhofcitywienwest.at/
Hauptbahnhof Shopping	A shopping center located in the Hauptbahnhof train station, with over 90 stores and restaurants. Known for its convenient location and range of international brands.	Am Hauptbahnhof 1, 1100 Wien, Austria	+43 1 544 99 90	https://www.hauptbahnhof-wien.at/

Vienna has a diverse range of shopping centers to choose from, each with their own unique features and amenities. From local and regional brands to international chains, there is something for everyone.